I was a part of Midwest Industries’ product launch, tasked with creating a visual campaign that highlighted three flagship releases: the Combat Rail HD, Combat HD Rifle, and MK2 QD Optic Mounts. My objective was to build a cohesive image library that captured the company’s reputation for precision engineering and performance.

My approach combined detailed studio photography with dynamic lifestyle imagery, emphasizing both the craftsmanship of each product and its real-world application.

The final deliverables were leveraged across digital marketing, product pages, and promotional campaigns- giving Midwest Industries a strong visual identity for the launch and reinforcing their connection with a performance-driven audience.

Faces are censored due to some being retired or active-duty special forces